Why Businesses Still Send Postcards… And Why You Should Too
In the age of email blasts, social media ads, and algorithm-driven everything, you might be wondering: Are postcards outdated? The answer is a confident no—in fact, postcards are making a quiet comeback.
For small businesses especially, sending a postcard with a discount code isn’t just a marketing tactic—it’s a thoughtful gesture that builds connection, loyalty, and visibility in a noisy digital world.
1. Physical Mail Cuts Through the Digital Clutter
Think about your own inbox. It's probably overflowing with promotional emails, most of which get archived or deleted. A postcard, on the other hand, lands directly in your customer’s hands—without a spam filter. It’s immediate, tactile, and personal.
2. Postcards Feel Intentional and Thoughtful
There's something nostalgic and special about receiving real mail. A beautifully designed postcard can feel more like a gift than a pitch—especially when paired with a handwritten note or a heartfelt thank-you. It says, "We value you."
3. Discount Codes Encourage Repeat Business
Including a unique discount code is a smart way to drive conversions. You're not just thanking a customer or reaching a new one—you’re inviting them back with a meaningful incentive.
Tip: Time-sensitive codes (like “20% off this month only”) create urgency, while loyalty codes (like “10% off your next purchase”) keep your brand top-of-mind.
4. They’re Affordable and Easy to Customize
Thanks to platforms like Canva and Vistaprint, it’s easier than ever to create and print postcards that reflect your brand’s aesthetic. Whether you’re sending five or five hundred, the cost is low—and the impact is high.
5. They Strengthen Brand Recognition
A postcard with your logo, brand colors, and messaging helps reinforce your presence. When someone pins it to their fridge or saves it on their desk, you're no longer just a website, they remember you.
Postcards aren't a thing of the past—they're a powerful tool for intentional, memorable marketing. Sending a beautiful postcard with a discount code can turn a one-time customer into a loyal one.
So no, postcards aren’t dead. They’re just underused—and that’s your advantage.
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How to Collect Client Addresses the Right Way
If you’re thinking, “But how do I even get my customers’ mailing addresses?” Here are a few simple ways to gather them:
At Checkout: If you sell physical products, you're likely already collecting shipping info. Just make sure you include a checkbox that allows customers to opt in to future mailings.
Incentivized Signups: Offer a freebie or small gift in exchange for a mailing address—like a welcome postcard, sample, or exclusive printed coupon.
Loyalty Programs: Ask your top customers if they’d like to receive occasional snail mail perks. Most people love surprises—especially if there’s a discount or gift involved.
Event Signups or Workshops: Whether in-person or virtual, you can include a mailing list opt-in form as part of registration.
Be Transparent: Always let people know how you’ll use their address (e.g., “We send a seasonal postcard 2–4 times per year with exclusive offers. No junk, just joy.”)